I-Nike ifuna ukuqhubeka nokwenza igolide kwaye ijonge izivumelwano ezintsha zokuthengisa iimveliso zayo kumaqonga ahlukeneyo. Sele iyenza ngeZalando, Tmall kunye neAmazon, kodwa ngoku yongeze ukudityaniswa kweApple kunye ne-Instagam.
Injongo ye-Nike: ukwenza i-bill yezigidi ezingama-50.000 ngo-2020
Inkampani yaseMelika iqalise i-NikePlus njengengcamango yokuthengisa kwaye inqume ukuhlaziya isicwangciso sayo kunye neenkampani ezinkulu ezifana ne-Apple, Instagram, Amazon kunye ne-WeChat. Injongo yalo inengqiqo: kungekhona nje ukuba ngumdlali wokuqala wezemidlalo kwiintengiso, kodwa kunye nokukhokela imarike yedijithali.
Okwangoku, uNike ingena ngaphezu kwe-9.000 yezigidi zeerandi ngeevenkile zayo eziphathekayo nakwi-intanethi.
UMark Parker, umongameli kunye ne-CEO yakwaNike, uchaze kwinkomfa yakhe yabatyali-mali ukuba "amaqonga afanelekileyo okuthatha ishishini kwicala elitsha. Ngesona sicwangciso sinamandla esakha sayila, ndiqinisekile ukuba sinesiseko sokuphembelela inqanaba elilandelayo le-Nike lokukhula kwexesha elide.«. Umbono wakho ukufikelela kwingeniso ye-50.000 yezigidi zeedola ngo-2020. Yiyo loo nto edale a umfelandawonye omtsha kunye ne-Apple Music, i-aggregator ye-gyms Class Pass kunye neqonga ledijithali Headspace.
Ukwazi umxhasi wakho kubalulekile
Con Nike Plus Bangaqhuba izifundo zokuthanda kwabasebenzisi babo kwaye bayile izicwangciso zobuchule. Umzekelo, baye bagqiba ekubeni baqalise eTshayina naseJapan inkqubo ebizwa ngokuba yi IINKCUKACHA. Igxininise "kubalandeli bezihlangu zasezidolophini" kwaye ukuthengwa kungenziwa ngokuchofoza kanye. «Isicwangciso sethu kukusebenzisana namaqonga akhuthaza uphawu lwethu kunye neshishini ngokubonisa, amaxabiso kunye neenkcukacha zabathengi, ukuxhasa iinzame zethu nge-NikePlus.UParker uphawule. Wayenamazwi kaZalando kunye noTmall, awacinga ukuba "imizekelo emikhulu yamahlakani athatha inxaxheba ngokukhutheleyo kwaye siyandisa ezo zifundo kwamanye amaqonga«.
https://www.instagram.com/p/BJDxf6uAP2o/?hl=es&taken-by=nikerunning
imifelandawonye emitsha
Con Amazon Basebenza ukusukela kunyaka ophelileyo kwaye sele bebhengeze ukuba umfelandawonye wabo uya kudlula uvavanyo olwenziwe emva kweziphumo ezilungileyo ezifunyenweyo. Ngoku Instagram, I-Nike inqume ukuthengisa iimveliso zayo ngamabali, ijika kwiinkwenkwezi ezifana neNeymar ukuba zibe ngabathunywa be-brand.
Asos kunye neZalando Zikwabaluleke kakhulu ukonyusa intengiso yakho eYurophu, apho banokuhanjiswa okumangalisayo kosuku olunye kunye nenkonzo yokubuya.
Okokugqibela, eShanghai, inkampani yaseMntla Melika iye yaseka isifundo sedijithali esiya kuthatha ithuba lokufumana idatha yexesha lokwenyani ukusuka kumaqonga anje. WeChat kunye neTmall.