We have recently seen the controversy that has happened with Serena Williams and the special jumpsuit that she used in a championship after giving birth. Although it has not been the only problem that has been around Serena in recent days, it is true that the empowerment of women is increasingly present in sport.
Nike has launched its latest advertising spots based on the figure of women and world-famous athletes. A few days ago, the sports brand published a video thinking about the life that women in Mexico lead. It could be compared to a race full of social and physical obstacles, in which Nike wants us all to learn that together we are unstoppable.
https://www.youtube.com/watch?v=x7ZNgs2bwUs
Just a few days ago, Nike re-published a second global ad under the premise “Make the world listn” (Make the world listen). On this occasion, feminism is once again the protagonist with the story of several athletes who face obstacles in the weight lifting, running, boxing and water polo.
Serena Williams appears in the video again. It seems that the revelation against the world that the tennis player is having has come in handy for the brand.
https://www.youtube.com/watch?v=5evnzAzg-9M
The figure of women seems to be more present than ever in the world of sport. It really is appreciated, I would have loved to be able to admire women world champions that everyone talks about today. It is interesting to know how each of the athletes have managed to achieve everything they have set out to do, despite social pressure.
I recommend that you take a look at the inspirational videos is publishing Nike about athletes, both women and men. I leave you with the story of Caster Semanya, a South African athlete who has won two world championships and the 2016 Olympic Games.
https://www.youtube.com/watch?v=6UW-VgxlIZI