Nike wants to continue making gold and is looking for new alliances to sell its products on different platforms. It already does it with Zalando, Tmall and Amazon, but now it has added the integration of Apple and Instagam.
Nike's goal: to bill 50.000 million in 2020
The American company launched NikePlus as a sales concept and has decided to renew its strategy with large companies such as Apple, Instagram, Amazon and WeChat. Its goal is logical: not only to be the first sports brand in sales, but also to lead the digital market.
Currently, Nike enters more than 9.000 million dollars through its physical and online stores.
Mark Parker, president and CEO of Nike, explained in his investor conference that they have “the right platforms to take the industry in a whole new direction. With the most robust strategy we've ever devised, I'm confident we have the foundation to fuel Nike's next phase of long-term growth.«. The idea of him is reach a turnover of 50.000 million dollars in 2020. That is why he has created a new alliance with Apple Music, the aggregator of gyms Class Pass and the digital platform Headspace.
Knowing your clientele is essential
With Nike Plus They can carry out studies of the tastes of their users and design strategic plans. For example, they have decided to launch in China and Japan a system called SNKRS extension. It is focused on “urban shoe fans” and purchases can be made with a single click. «Our strategy is to partner with platforms that promote our brand and business through presentation, pricing and consumer data, to support our efforts with NikePlus.Parker commented. He also had words for Zalando and Tmall, which he considered "great examples of partners actively participating and we are extending those learnings to other platforms«.
https://www.instagram.com/p/BJDxf6uAP2o/?hl=es&taken-by=nikerunning
new alliances
With Amazon They have been working since last year and they have already announced that their alliance will go beyond the test carried out after the good results obtained. As to Instagram, Nike has decided to sell its products through Stories, turning to stars like Neymar to be brand ambassadors.
Asos and Zalando They are also very important to boost your sales in Europe, where they have an incredible same-day delivery and return service.
Finally, in Shanghai, the North American company has founded a digital study that will take advantage of obtaining real-time data from platforms such as WeChat and Tmall.