Don't worry, if you've also seen the ad for a gluten-free shampoo on television, you hadn't heard wrong and you weren't in a dream. Herbal Essences has launched a new line of Bio products with antioxidants, aloe, seaweed and 0% parabens, silicones, gluten and dyes. Is it really necessary for a shampoo to contain gluten? Is it a brand strategy to gain a foothold in the celiac disease sector?
The Federation of Celiac Associations of Spain, outraged
The Federation of Celiac Associations of Spain (FACE) has commented that it seems like a bad joke. They ensure that celiacs do not consume gluten because their body does not accept it correctly, which does not happen in hygiene products because they are not edible. They believe that this type of labeling on products that do not need it, minimize the disease and make believe that it is an allergy.
It makes no sense for a shampoo, conditioner or mask to be gluten free if we are not going to ingest it (of course!). Yes, it can be something interesting in beauty products such as lipsticks, since they can come into contact with our mouth and produce a reaction.
What is clear is that gluten does not affect by contact, if not by consumption.
https://www.youtube.com/watch?v=TX31J0POA9c
Do shampoos contain gluten?
With this announcement, the alarm has gone off as to whether gluten must be present in hygiene products.
There are many manufacturers that add gluten-containing cereal ingredients to make our hair healthier. Likewise, gluten can also be found in hairsprays, mousses, and other styling products, thanks to its "glue" properties that help maintain hair.
We know that it will be strange for you to know that gluten is present in many more products than just food. Herbal Essences has tried to create a "zero silicone and paraben free" compliant series, and it seems to have backfired.
What is interesting about this product is the null presence of the aforementioned substances, so we prevent them from getting stuck in our scalp.