What began as a significant commitment has ended up becoming a new business model. Adidas seems to be more aware than ever about the environment and sustainability. That is why you have launched new rules in your company to try to improve before the year 2024. Is it really a measure to improve the planet or are they trying to reduce their costs? Be that as it may, pollution will be significantly reduced.
Recycled plastic will be your raw material
Both plastic and other recycled materials will become the raw material for all its products, at the latest, before the year 2024. It was very significant that the sports company managed to sell a million sneakers made from plastic waste coming from the sea, so now intends to use recycled plastic to make all of its products in six years' time.
It is a project that goes hand in hand with Parley of the Oceans, with whom they currently collaborate for the production of the original line of Parley sneakers.
According to TheCurrent Daily, it takes the equivalent of 11 plastic bottles to make a pair of sneakers. Guess how many pairs of sneakers Adidas sells per year? Nothing more and nothing less than 450 million sports pairs. So not only will they be favoring the environment, but they will also save on raw materials.
They will bet on the online business
Currently, Adidas has a network of 2.500 own stores and 13.000 franchises Worldwide. Following in the footsteps of Nike and H&M, the German company prefers to reduce the number of establishments to improve its service in the few stores that it leaves open.
Thus, it intends to increase its online market and reach a turnover of 4.000 million euros through the network by 2020. It can be a risky venture and many think that they do it to favor the planet. It is undoubtedly a new strategy to save more costs and obtain greater benefits.
Nike is not doing badly at all, so other sports brands will soon follow in their footsteps to reduce costs.