The changes begin to be noticed when large companies change their policies and marketing strategies to target society. Women are increasingly established in the world of sports and are beginning to cry out for a small revolution that will make history. Adidas is committed to this social change and has launched a campaign that you have surely seen on television.
see creativity
"Here to create" or "See creativity" wants celebrate the creativity that all athletes have, regardless of their gender or specialty; in this case, the spot is carried out entirely by women. The female sector shows its strength and sports empowerment both on the court, on the ice or in the field. They are a reference.
The Youtube video has more than 20 million views, to which we must add all those that we see daily on television. Awesome!
Does anyone else get motivated by this spot every time they see these warriors train? Over time, there will be few who underestimate women for not being able to achieve some sporting objective or for thinking that we do not perform the same as a man.
Will we make it normal to see sports ads starring women?
https://www.youtube.com/watch?v=t2D0NOKVWXo