The famous presenter of La Roulette de la Suerte, Jorge Fernández, has starred in the campaign against sedentary lifestyle of the Fundación España Activa. It is not the first time that we have seen the communicator encourage the population to exercise and maintain a healthy lifestyle.
With a degree in Sports Sciences and a champion of the active lifestyle, Jorge demonstrates his sportier facet in the gym in a campaign launched together with the Fundación España Activa. The objective is to raise awareness of the dangers of a sedentary lifestyle and promote the benefits of adopting a healthy lifestyle.
sedentary lifestyle kills
The promotional video of the España Activa Foundation seeks to promote the benefits of physical activity among the population. Jorge Fernández speaks of a sedentary lifestyle as a "silent pandemic", although he is not the first health expert to define it that way. This lifestyle has worsened the health crisis situation that we have been experiencing in the last year. It is a problem that generates serious problems in the health of society.
The data is devastating. The physical inactivity is considered as the fourth risk factor for mortality worldwide, behind arterial hypertensionl, tobacco use and hyperglycemia. Being sedentary generates 6% of total deaths, according to data from the World Health Organization. And, despite the fact that the importance of maintaining a healthy weight has been emphasized to reduce the risk of seriousness in the spread of coronavirus, the latest Nutritional Study of the Spanish Population ensures that 53,6% of Spaniards suffer from obesity or overweight.
Jorge Fernández, the person in charge of championing the sport
The España Activa Foundation shows its concern about these figures and wants to change the habits of Spanish society towards a healthy lifestyle. In the campaign, Jorge Fernández lists the benefits that physical activity brings, such as combating chronic diseases, reducing symptoms of depression and anxiety, or helping learning and cognitive development.
He is also seen doing strength training (squats, biceps curls, leg presses, and bicycles), which is essential to reduce excess weight and maintain strong, injury-free muscles. Likewise, he proposes recommendations with which to maintain a more active routine in our day to day. Without a doubt, Jorge is a benchmark in a healthy lifestyle, and the recommendations from his daily program do not stop.
This initiative is included within the action plan that the Foundation has launched in the face of the scenario that the pandemic is leaving in terms of the practice of exercise. It is not the first and only proposal that we have come across in recent months. More and more Spanish cities are opting for awareness campaigns and initiatives among the population. For example, training in the open air and in parks is being promoted with options for calisthenics or remodeling of green areas. It is important that citizens feel inspired and motivated to practice physical exercise, without the need to go to a gym or stay at home.