Adidas cushioning technology, Boost, has been a revolution in the market for the last five years. Nike, its great competitor, has been slow to react adequately, but at last they have an innovation that can stand up to the German company. Joyride It is a new shock absorption system, with which it wants to compete at the same level as Boost cushioning. Is a fusion of the advances of Nike React and Nike Air, so this new damping system It is capable of creating a return of energy in the runners.
What are the features of Joyride?
According to the brand, this system is designed to keep the legs rested thanks to the great shock absorption. Despite its appearance, it is a light set with energy return due to the thousands of TPE microspheres. These microspheres are in zoned fitted pads, which allow the foam to expand in all directions, taking the name of multidimensional displacement.
In addition, Joyride creates a fully customized dynamic template to adapt to the foot. The pad layer is based on the way the moving foot strikes the ground. The heel pad is larger to absorb impact, while the forefoot pads are designed to facilitate a smooth transition forward. In the end we find a sensation similar to running on bubbles.
Before coming to TPE, 150 materials were tested to solve the problem of microspheres moving around the foot too much and causing discomfort. It's amazing that the microspheres They are dispersed throughout the pads to mold perfectly to your foot, adapting to the performance needs of specific points in your stride. If there are 8.000 microspheres in a running shoe, half will cover heel strike, while 5% will provide forefoot cushioning.
It will be released on August 15.
Nike Joyride will launch first on sneakers Nike Joyride Run Flyknit. It's designed for all runners, and the soft cushioning and smooth transition will help ease impact against the ground; something very important for beginners or for experienced marathoners. Nike members can already get hold of this technology from the 25 July, although its worldwide launch will take place the August 15.
The other models that will include Nike Joyride will be Nike Joyride NSW, Nike Joyride Setter, Nike Joyride Optik (only for women) and Nike Joyride Novembera (intended for young athletes).