Ngikukhuthaza ukuthi uye esuphamakethe ukhethe ibhokisi lokusanhlamvu elithi "impilo" noma "100% yemvelo". Abantu abaningi badidwa yilezi siqubulo, ezingezona izinkomba zanoma yiziphi izinzuzo zezempilo ezifakazelwe. Nokho-ke ukuthi ngiphawule ngalokhu akukuvimbi ukuthi uye kusasa wenze iphutha elifanayo. Eqinisweni, lokhu kuboniswe ucwaningo lwakamuva, olushicilelwe ku-Journal of Public Policy & Marketing.
Imiyalezo yamabhokisi okusanhlamvu inathonya kanjani?
Ukube ubungasho ukuthi zingaki izinhlobo zokusanhlamvu ezikhona, ngabe isibalo sakho singaba ngu-600? Impela, amabhokisi angaphezu kuka-600 ekudleni okuyisisekelo kakhulu kwasekuseni kwacwaningwa ososayensi. Bawahlukanise ngezifundo ezi-4 ezahlukene, ngenhloso yokunquma ukuthi imikhankaso yokumaketha, njengokuthi "ngaphandle kwezithasiselo" noma "amavithamini acebile", yayizuzisa ngempela empilweni. Ngaphezu kwalokho, baphinde babonise isithakazelo esikhethekile ekunciphiseni isisindo.
Abacwaningi bathole ukuthi asikho nesisodwa salezo siqubulo esasinesixhumanisi ikhwalithi yokudla okusanhlamvu. Nokho, lokhu akubavimbeli abathengi ekuthengeni okusanhlamvu abacabanga ukuthi “kunempilo kakhudlwana”. Ngokuqondile, abantu bakhetha imikhiqizo abathi yenziwe ngezithako ezinempilo, njengezinhlamvu eziphelele, phezu kwemikhiqizo ethi isusa okuthile okungenzeka "kubi," njenge-gluten.
«Sithole ukuthi abathengi bebenombono omuhle kakhulu ngamalebula asuselwe ekubeni khona kokuthile okuhle, uma kuqhathaniswa nezimangalo mayelana nokungabikho kokuthile okubi.", kusho omunye umbhali wocwaningo uPierre Chandon esitatimendeni. Ithimba lakhe labacwaningi nalo likutholile lokho le miyalezo yokukhangisa yaba nomthelela endleleni abantu abanambitha ngayo lokho kudla. Ngamanye amazwi, abathengi bakholelwa ukuthi ukudla okubhalwe ngokuthi "okwenziwe ekhaya"noma amaqiniso"ngaphandle kokuvikela»zimnandi kakhulu. Bacabanga nokuthi okusanhlamvu okubhalwe ngokuthi "amafutha aphansi«,«akukho ushukela ongeziwe"Noma"ukukhanya»basize behlise isisindo.
Okuwukuphela kwendlela yokuzenza umthengi ohlakaniphe kakhulu ukuziba imilayezo esephaketheni, bese uphendulela ibhokisi ukuze ufunde ilebula yokudla. Funda ukufunda izinhlu zezithako namalebula okudla ukuze uthole ukuthi ungakanani ushukela owengeziwe, amaprotheni, ifayibha, namafutha owuthola emkhiqizweni "onempilo".