I-Nike ifuna ukuqhubeka nokwenza igolide futhi ibheka imifelandawonye emisha ukuze idayise imikhiqizo yayo ezinkundleni ezahlukene. Ivele ikwenza ngeZalando, Tmall kanye ne-Amazon, kodwa manje isingeze ukuhlanganiswa kwe-Apple ne-Instagam.
Inhloso kaNike: ukukhokhisa izigidi ezingama-50.000 ngo-2020
Inkampani yaseMelika yethule i-NikePlus njengomqondo wokuthengisa futhi inqume ukuvuselela isu layo ngezinkampani ezinkulu ezifana ne-Apple, Instagram, Amazon kanye ne-WeChat. Umgomo wayo unengqondo: hhayi nje ukuba uphawu lwezemidlalo lokuqala ekuthengisweni, kodwa futhi nokuhola imakethe yedijithali.
Njengamanje, u-Nike ingena ngaphezu kwezigidi ezingu-9.000 zamaRandi ngezitolo zayo ezingokwenyama neziku-inthanethi.
UMark Parker, umongameli kanye ne-CEO yakwaNike, uchaze engqungqutheleni yakhe yabatshalizimali ukuthi “izinkundla ezifanele ukuthatha imboni ngendlela entsha ngokuphelele. Ngesu eliqine kakhulu esake salisungula, ngiyaqiniseka ukuthi sinesisekelo sokugqugquzela isigaba esilandelayo sokukhula kwe-Nike isikhathi eside.«. Umbono wakho ifinyelele inzuzo eyizigidi ezingama-50.000 zamaRandi ngo-2020. Yingakho edale a umfelandawonye omusha ne-Apple Music, i-aggregator ye-gyms Class Pass kanye nenkundla yedijithali i-Headspace.
Ukwazi ikhasimende lakho kubalulekile
cunt I-NikePlus Bangakwazi ukwenza izifundo zokuthandwa ngabasebenzisi babo futhi badizayine izinhlelo zamasu. Isibonelo, banqume ukwethula eChina naseJapan uhlelo olubizwa ngokuthi SNKRS. Igxile "kubalandeli bezicathulo zasemadolobheni" futhi ukuthengwa kungenziwa ngokuchofoza okukodwa. «Isu lethu ukusebenzisana nezinkundla ezithuthukisa umkhiqizo wethu nebhizinisi ngokwethula, amanani nedatha yabathengi, ukuze sisekele imizamo yethu nge-NikePlus.UParker ubeke amazwana. Ubuye abe namagama kuZalando noTmall, awacabangele "izibonelo ezinhle zozakwethu ababambe iqhaza ngenkuthalo futhi sidlulisela lokho kufunda kwezinye izinkundla".
https://www.instagram.com/p/BJDxf6uAP2o/?hl=es&taken-by=nikerunning
imifelandawonye emisha
cunt Amazon Basebenza kusukela ngonyaka odlule futhi sebememezele ukuthi umbimbi lwabo luzodlulela ngale kokuhlolwa okwenziwe ngemuva kwemiphumela emihle etholakele. Ngokuqondene Instagram, I-Nike inqume ukuthengisa imikhiqizo yayo nge-Story, iphendukela ezihlabanini ezinjengoNeymar ukuze zibe amanxusa omkhiqizo.
Asos and Zalando Zibaluleke kakhulu futhi ukukhulisa ukuthengisa kwakho e-Europe, lapho zinokuletha okumangalisayo kosuku olufanayo nenkonzo yokubuyisela.
Ekugcineni, e-Shanghai, inkampani yaseNyakatho Melika isungule ucwaningo lwedijithali oluzosebenzisa ithuba lokuthola idatha yesikhathi sangempela kumapulatifomu afana WeChat futhi Tmall.