I-Kelme iwuphawu lwaseSpain oluxhasa amaqembu amaningi nabasubathi, ngakho izikhathi eziningi sifisa ukwazi nge-Kelme, ukuthi ivelaphi nokuthi yenza kuphi izingubo zayo. Esizokusho ngokulandelayo kungase kusimangaze kakhulu, kodwa ngokuqinisekile indawo yokukhiqiza ngeke isimangaze.
UKelme waziwa kakhulu ngelogo yakhe yezinyawo kunesiqhwaga esingu-K. Lo mkhiqizo uxhasa i-Rayo Vallecano, i-Deportivo Alavés, futhi nasemaqenjini amazwe ngamazwe afana ne-KIROLBET BASKONIA, WATFORD FC, CILÓN, HAPOEL BE'ER SHEVA, FK VOJVODINA NOVI SAD, FK BORAC BANJA LUKA, LD ALAJUELENSE ne-EMONKEYZ (esportsports). Futhi esigabeni sokuqala saseChina se-CSL, esigabeni sesibili seligi yaseChina kanye ne-CSD DEPORTES CONCEPCION.
Njengoba sesivele silindele, yinkampani yaseSpain futhi izinze ku-Valencian Community, ikakhulukazi e-Elche, e-Alicante. Yasungulwa ngo-1.977 ngabazalwane bakwaQuiles futhi ingenye yezizwe eziningi zaseSpain ezikhona manje emhlabeni.
UKelme ube nobunzima ezikhathini eziningi, empeleni, kwadingeka atakulwe yiGeneralitat Valenciana. Ngenxa yalokho, isiteji esisha saqala ukuze ngiziqeqeshe ngokwengeziwe nangcono, kodwa asihambanga kahle ngokuphelele. Namuhla kuwumkhiqizo wezemidlalo okwazi ukudala izesekeli ezinhle, kodwa awukwazi ukuncintisana nemikhiqizo emikhulu emkhakheni njenge-Adidas, i-Nike noma i-Puma.
Inkampani yaseValencian yenza umfaniswano, izingubo zezemidlalo, izicathulo, izesekeli kanye nemishini yezemidlalo. Kodwa e-Elche, okuyindlunkulu yaseKelme eSpain, yilapho imikhankaso neminye iklanyelwe futhi ilungiswa, kodwa indawo yokugcina impahla iseRibarroja del Turia, eValencia. Kukho konke lokhu... bakhiqiza kuphi?
Ukusuka eChina kuye emhlabeni wonke
Enye into ehluke kakhulu yilapho ikhiqizwa khona, futhi iminyaka eminingana ukukhiqizwa kwezinkampani eziningi zezemidlalo bekusemafektri eChina. Ngakho-ke, i-Kelme ikhiqiza e-China, nakuba iklama futhi iphromotha isuka e-Spanish Costa Blanca.
Akufanele kusimangaze, njengoba izitolo eziningi zezingubo nezicathulo zinezimboni zazo e-China naseNdiya, njengoba abasebenzi beshibhile futhi ngesabelomali esifanayo bayakwazi "ukuqasha" abasebenzi abaningi. Ngale ndlela, izindleko ziyehliswa futhi imikhiqizo iyakwazi ukuhlangabezana nesidingo esifunwa amakhasimende.
Eminyakeni embalwa edlule, uKelme wathengwa umdondoshiya wase-Asia, ikakhulukazi iJinjiang Yuanxiang Garments Weaving, futhi manje bangabanikazi benkampani yakwaKelme China. Ngakho-ke akumangazi ukuthi amateku e-Kelme nezinye izingubo nezesekeli ezivela kumkhiqizo zisenziwa eMpumalanga Ekude.
Kunezinkampani eziningi ezisiqaphelayo lesi simo futhi zikwazi ukuyisa iphesenti lokukhiqiza kwazo kwamanye amazwe anezimo zokusebenza ezingcono, noma zikwazi ukuthuthukisa izimo zokusebenza eShayina naseNdiya. Kanye nokukhiqiza ngezinto ezigaywe kabusha ukuze kuncishiswe umthelela emvelweni. Lokhu kokugcina kuyinto evamile kakhulu e-Adidas.