Nike inoda kuenderera mberi nekugadzira goridhe uye iri kutsvaga mibatanidzwa mitsva yekutengesa zvigadzirwa zvayo pamapuratifomu akasiyana. Inotozviita neZalando, Tmall neAmazon, asi ikozvino yakawedzera kubatanidzwa kweApple neInstagam.
Chinangwa cheNike: kubhadhara zviuru makumi mashanu emamiriyoni muna 50.000
Kambani yeAmerica yakatanga NikePlus sepfungwa yekutengesa uye yakasarudza kuvandudza hurongwa hwayo nemakambani makuru akadai seApple, Instagram, Amazon uye WeChat. Chinangwa chayo chine musoro: kwete chete kuve wekutanga mutambo wemitambo mukutengesa, asiwo kutungamira musika wedhijitari.
Iye zvino, Nike inopinda mari inopfuura 9.000 mamiriyoni emadhora kuburikidza nezvitoro zvayo zvenyama uye zvepamhepo.
Mark Parker, mutungamiri uye CEO weNike, akatsanangura mumusangano wake wekudyara kuti vane "mapuratifomu akakodzera kutora indasitiri munzira itsva. Nezano rakasimba kwazvo ratakambogadzira, ndine chivimbo chekuti tine hwaro hwekupisa Nike chikamu chinotevera chekukura kwenguva refu.«. Pfungwa yako ndeye kusvika pamari inosvika zviuru makumi mashanu emamiriyoni emadhora muna 50.000. Ndosaka akasika a mubatanidzwa mutsva neApple Music, aggregator yejimu Kirasi Pass uye yedhijitari chikuva Headspace.
Kuziva mutengi wako kwakakosha
Con Nike Plus Vanogona kuita zvidzidzo zvezvido zvevashandisi vavo uye kugadzira zvirongwa zvehurongwa. Somuenzaniso, vakasarudza kutanga kuChina neJapan hurongwa hunonzi SNKRS. Inotariswa pane "mafani eshangu dzemudhorobha" uye kutenga kunogona kuitwa nekudzvanya kamwe chete. «Zano redu nderekubatana nemapuratifomu anosimudzira mhando yedu nebhizinesi kuburikidza nekuratidzira, mitengo uye data revatengi, kutsigira kuedza kwedu neNikePlus.Parker akataura. Aivewo nemashoko ekuti Zalando naTmall aaifunga kuti ".mienzaniso mikuru yevadyidzani vari kushingaira kutora chikamu uye tiri kuwedzera izvo zvidzidzo kune mamwe mapuratifomu".
https://www.instagram.com/p/BJDxf6uAP2o/?hl=es&taken-by=nikerunning
mibatanidzwa mitsva
Con Amazon Vanga vachishanda kubva gore rapfuura uye vakatozivisa kuti mubatanidzwa wavo uchapfuura bvunzo dzakaitwa mushure memhedzisiro yakanaka yawana. As to Instagram, Nike yakasarudza kutengesa zvigadzirwa zvayo kuburikidza neNhau, kutendeukira kune nyeredzi dzakadai saNeymar kuti vave vamiriri vechiratidzo.
Asos uye Zalando Izvo zvakakoshawo kuti uwedzere kutengesa kwako muEurope, uko vane inoshamisa yezuva rimwe chete yekutumira uye sevhisi yekudzoka.
Chekupedzisira, muShanghai, kambani yekuNorth America yakavamba chidzidzo chedhijitari chinozotora mukana wekuwana data-chaiyo nguva kubva kumapuratifomu akadai. WeChat uye Tmall.